The Complete Fly Fisherman (TCFF) is a bi-monthly magazine in South Africa dedicated exclusively to fly fishing, and sells more issues annually than any other fly fishing publication in Africa. Published independently, it is a glossy, full colour, perfect-bound magazine which is sold by subscription, direct through fly fishing outlets, and across South Africa through the newsagent system. TCFF's editorial staff (both local and abroad) are passionate and dedicated fly fishers who are professionals in their respective fields. We strive to continuously upgrade the publication, not only from an editorial standpoint, but also design, layout and use of quality photographic images that capture the essence of fly fishing. We use cover images that are visually exciting and portray the diversity offered in fly fishing today. The Complete Fly Fisherman's insistence on the highest standards was recognised by being awarded five SAPPI/PICA Awards since 1997: "Highly Commended for Publishing and Journalistic Excellence" in both the "Sports and Hobbies Categories, Consumer Sector." It was also awarded an Advantage Admag Award in 2002 in "Recognition of Consumer Publishing Excellence."
Mission Statement and Goal
We strive to produce a magazine of unquestionable editorial integrity on the pursuit of fly fishing and related subjects, complemented by excellence in design and reproduction to provide a visually stimulating and quality read for people from all walks of life. To be authoritative and instructive in the magazine’s chosen field of expertise, and to cater not only for experienced fly fishers, but also for the complete novice and lovers of the outdoors in general.
Passionate about the Environment
We stand for the ethical and responsible use of our resources, and have a strong drive towards conservation. Since inception, we have promoted “Environmentally Friendly Fly Fishing” and continue to do so. We also like to believe that we have played a substantive role in promoting the “catch-and-release” ethic that is now commonplace in almost all facets of sport angling in South Africa.